A Comparative Study of User Experience According to One-person Media Virtual YouTuber (VTuber) and General YouTuber

May 31, 2021  |  Vol.7, No.5  |  PP. 1-10  | PDF

AUTHORS:

Dong-Yoon Kim, Department of New Media, Seoul Media Institute of Technology(SMIT), South of Korea

Hoon-Sik Yoo, Department of New Media, Seoul Media Institute of Technology(SMIT), South of Korea

KEYWORDS:

One-person Broadcast, Virtual YouTuber (VTuber), AttrakDiff, Usability Evaluation, UX/UI

Abstract

With the spread of advanced computer graphics (CG) technology and online video platforms’ popularization, 3D content is emerging in the one-person broadcast field. A new type of content area called Virtual YouTuber (VTuber) using VR equipment has emerged. Therefore, this study is aimed to analyze the differences in content user experience quantitatively and qualitatively by comparing existing general and virtual YouTubers. A survey method was employed to collect data using a questionnaire developed by the AttrakDiff evaluation method. The questionnaire was designed to measure four dimensions of the usability (pragmatic quality, hedonic quality-identity, hedonic quality-simulation, and attractiveness) with 28 items (pairs of opposite adjectives positioned at both ends) rated on a 7-point scale (-3: negative adjective ~ 3: positive adjective). A total of 50 people (25 men and 25 women) in their 20s to 30s participated in the survey. The results of the study revealed the characteristics of the user experience of ordinary and virtual YouTubers. This work is significant as an attempt to further identify the preferences and features of the user experience using AttrakDiff evaluation techniques from the simple rating comparison for existing virtual YouTuber (Vtuber). Starting with this research, we hope that more related research will be conducted on virtual YouTuber (VTuber).

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References:

[1] J. H. Oh, Realization of a Virtual Celebrity System using Real-time Motion Capture: Focusing on Virtual Youtubers, Soongsil University Graduate School of Information Science, Master’s Thesis, (2019)
[2] S. H. Park, E. W. Kang, A Study on the Use of Character Star System to Ease the Entry Barrier of Consumers in Virtual Reality(VR) Content, Journal of the Korean Society of Cartoon & Animation Studies, (2019), Vol.55, pp.331-356.
[3] Naver, Virtual YouTuber, https://terms.naver.com/entry.nhn?docId=5707663&cid=43667&categoryId=43667
[4] J. H. Cho, The influence of the Next-generation VTuber on Contents, Journal of the Korea Institute of Design Research Society, (2019), Vol.4, No.2. pp.173-182.

Citations:

APA:
Kim, D.-Y., Yoo, H.-S. (2021). A Comparative Study of User Experience According to One-person Media Virtual YouTuber (VTuber) and General YouTuber. Asia-pacific Journal of Convergent Research Interchange (APJCRI), ISSN: 2508-9080 (Print); 2671-5325 (Online), FuCoS, 7(5), 1-10. doi: 10.47116/apjcri.2021.05.01

MLA:
Kim, Dong-Yoon, et al. “A Comparative Study of User Experience According to One-person Media Virtual YouTuber (VTuber) and General YouTuber.” Asia-pacific Journal of Convergent Research Interchange, ISSN: 2508-9080 (Print); 2671-5325 (Online), FuCoS, vol. 7, no. 5, 2021, pp. 1-10. APJCRI, http://fucos.or.kr/journal/APJCRI/Articles/v7n5/1.html.

IEEE:
[1] D-Y. Kim, H.-S. Yoo, “A Comparative Study of User Experience According to One-person Media Virtual YouTuber (VTuber) and General YouTuber.” Asia-pacific Journal of Convergent Research Interchange (APJCRI), ISSN: 2508-9080 (Print); 2671-5325 (Online), FuCoS, vol. 7, no. 5, pp. 1-10, May 2021.

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