APJCRI Asia-pacific Journal of Convergent
Research Interchange

A Study on the Resolution of the Dilemma of Maintaining Ownership and Securing Operating Funds of Start-up Entrepreneurs Using the ADRIGE Algorithm

February 28, 2023  |  Vol.9, No.2  |  PP. 83-96  | PDF

AUTHORS:

Young-Pyo Sue, Graduate School of Entrepreneurial Management Chung-Ang University, Team Leader, Korea Institute of Industrial Technology, Korea

Yong-Won Song, Nano & Semiconductor Engineering, Technical University of Korea

Seock-Bum Yun, Graduate School of Entrepreneurial Management Chung-Ang University, Korea

KEYWORDS:

TRIZ, ADRIGE, Start-up, Ownership Interest, Non-technical Field

Abstract

Since start-ups focus on new businesses rather than existing ones in the early stages of their start-ups, lack of funds, decision-making, ownership interests, securing sales channels, Because of environmental uncertainty, or both, a significant portion of the enterprise is You're going to have difficulties.In the process of overcoming it, it's complicated Various non-standardized problems arise. Newborn in particular The decision-making authority through the maintenance of ownership shares of start-up company In order to solve the problem of securing operating funds while having it, a solution was sought by applying the ADRIGE algorithm. The ADRIGE algorithm is a formalized process algorithm for solving problems that have occurred and is easy to apply to problem solving As a tool for systematic thinking, it helps to derive original ideas from various perspectives. This study uses the ADRIGE algorithm to analyze problems and define problems as a solution to problems caused by a decrease in corporate profits by maintaining the ownership stake of start-up entrepreneurs It was conducted and resource utilization and ideal ideas were derived to derive an ideal solution. After that, the contradiction problem defined through CECA analysis was derived using resource search, standard solution, 40 invention principles, and contradiction resolution separation principles, and other knowledge. The final solution is to vote on the right to vote by selling the ownership interest to a friendly interest that can be delegated It is to increase profit generation by securing decision-making control and promoting sales through investment management. Based on this, the TRIZ methodology is also applied to non-technical areas It is possible, and many expected effects have been obtained.